Location
Umea, Sweden
Duration
1 month | Feb 18th, 2024 - Mar 16th, 2024
Role
Interaction Designer | Collaborate with Dide Sevincok and Xingyu Liu
Keywords
Communication Design, Co-creation Toolkit, Web Design
Project Description
“Bring’Em In” is a co-creation toolkit designed for those who wants to explore potential opportunities in the service. The expected outcome of the workshop would contain visual maps, collages and one-shot videos of the future scenarios.
Screenshot of the website
Visit our toolkit website:
https://bringemall.framer.website/
Background
In Umeå, there are about 37,000 students in the university.  Students would like to purchase furnitures to make their rooms like home with good price, and have to figure out what to do with those items when they leave the city. Second-hand shopping and donations of are very common in Swedish culture. This sustainable lifestyle has influenced many current services, such as IKEA's "Cirkulärbutiken", and many local second-hand shops. We wanted to explore in more depth the social, cultural and emotional interactions that underlie these behaviours. Students are the most frequently users of this potential service, so we tried to focus on this group as the starting point to design our toolkit.  
IKEA second-hand service                                                            PMU in Umeå
Design a Toolkit for Co-creation
Designing a toolkit gives me an opportunity to consider interaction design from a more human related perspective: how to shape the relationships among humans, materials and activities and how to bring cognitive, emotional and physical aspects into a successful whole. The multiple layers from the context also push me to switch back and forth among design a toolkit for other designers, design the materials for the participants in the workshop and design the interactions in the workshop to achieve the goals.
The biggest challenge : Design in parallel
In this project the challenge we faced with is that, we couldn't only design a method without a solid ground to apply. We have to design the method and the service parallelly, sometimes it's difficult to switch thinking between them.
Parallel Design Process
We basiclly solved this problem by doing. We tried to iterate our design by trying out methods. Rehearsal for staging the service made us have a clear view of our service statement.
Active Interview
We firstly tried out this method to gain stories from the respondents life experience. Compared with conventional interview, active interview doesn't treat people as a vessel of the answers for the designers to extract what they want, but try to discover which part of the life experience could be supported by the service. We did one interview within our group and iterated it before we actually interview a international student.
Mapping out the active interview
Developing toolkit by doing
The toolkit aims to help others facilitate a workshop to discover potential opportunities in an exsiting service and ideate future scenarios as the material to develop further design.
The workshop is designed to structure in three phases:
1. Bring the participants into context and help them frame the goals
2. Gather people and let them think by doing
3. Turn their doing into future scenarios
To bring them into the context, we chose to tell a interesting story by the host. The story contain the narration shows the emotional, cultural and social aspect.
Then the participant illustrated their first night in Umeå by collage and share their stories with each other.
They chose the most interesting story and map out the story.
Ideation started by using "what if" frame to develop ideas base on the storyline.
They chose one "what if" and turned them into a future scenario using the cards and backdrop images supported by us. And had a one-shot video.
Last but not the least, we sit together and watch their video with popcorn!
Speed-up video of the workshop